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32 Awesomely Practical UX Tips

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Rosenfeld Media and Environments for Humans bring together some of the Web's most notable experts in User Experience for an all-new, one-day only online conference, the Rosenfeld Summit! Bring the experts to your desktop April 24th from 9AM to 4PM (CT).

Don't miss this great event and purchase your tickets now!

April 24, 2014 \\ 9AM to 4PM CT

(Schedule subject to change)

Gray's 4 Tips 9am CT

by Dave Gray, Author of The Connected Company

Dave, through his work in visual thinking and his books Gamestorming and The Connected Company, has helped countless groups and organizations improve their problem-solving abilities. He'll share four tips to help you better sketch, visualize, and collaborate.

About Dave Gray

Dave Gray works with senior leaders to help them design more flexible, innovative organizations. His passion is to create real, sustainable change in complex social systems. He helps groups work together to visualize complex challenges, making them easier to see, share and solve, so they can move their ideas and organizations forward.

Dave has authored two books on designing change and innovation. His first book, Gamestorming, is a practical handbook for innovators and change agents. His second book, The Connected Company, is a strategic blueprint and roadmap for businesses who want to innovate and lead in the next century.

Dave is the founder of XPLANE, the visual thinking company, which was acquired by the Dachis Group in 2010. Dave is also a founding member of VizThink, an international community of Visual Thinkers, and serves on several advisory boards.

Dave has helped these organizations: US Navy, British Petroleum, and Nokia.


Wodtke's 6 Tips 10am CT

by Christina Wodtke, Author of Information Architecture: Blueprints for the Web

Christina Wodtke is an early web pioneer and innovator in social software. Author (Information Architecture: Blueprints for the Web), silicon valley alumni (Yahoo, Linkedin, Zynga), teacher, and start-up adviser and investor, she'll reveal UX secrets from her latest work in game design.

About Christina Wodtke

Christina Wodtke is an itinerant instigator and maker of things to happen. She is currently teaching user experience design, advising start-ups on social strategy and gamification, and doing a little light consulting and angel investing.

Most recently she led new product development as a general manager of Zynga.com at Zynga, and was general manager of Social at Myspace, principal product manager at Linkedin, and senior director of design at Yahoo! back when Yahoo! was pretty neat.

As well, she likes founding things: She founded a startup where she developed the collaborative blogging tool PublicSquare; founded Boxes and Arrows, an on-line magazine of design; co-founded the Management Innovation Group (recently acquired by Bain) and co-founded the Information Architecture Institute. She may found again.

Along the way she wrote the bestselling Information Architecture: Blueprints for the Web, and has spoken on the topic of the human experience in information spaces at conferences worldwide. She writes still at Eleganthack.com.

Christina has helped these organizations: CloudOn, The Hunt, New York Times, LinkedIn, Yahoo, and MySpace.


Laurel's 6 Tips 11am CT

by Brenda Laurel, Author of Design Research

Teacher, TED speaker, and author of Design Research and Computers as Theatre, Brenda is acknowledged as a pioneer in interaction design and game design. Her tips--based on the notion of dramatic interaction--will improve your design research chops.

About Brenda Laurel

As a researcher, writer and consultant, Brenda is interested in all forms of experience design, with a special interest in distributed and participatory sensing as a new IxD frontier. She approaches experience design with the goals of producing delight and discovery. As part of her practice, she is committed to considerations of environmental health and social justice as well as other humanities- and science-based values and insights.

With her colleagues at CCA and previously at Art Center, she led the design and development of graduate trans-media design programs. Both programs welcomed students trained in a variety of design disciplines, usually with converging interests in interactive systems. The alumni of both programs are designers who are excellent practitioners of design research, strategy, and systems thinking as part of their design process.

She has worked in Interactive Media since 1976 and was a Distinguished Engineer at Sun Microsystems Labs (2005-2006). Based on her research in gender and technology at Interval Research (1992-1996), she co-founded Purple Moon in 1996 to create interactive media for girls. In 1990 she co-founded Telepresence Research, focusing on virtual reality and remote presence. Other employers include Atari, Activision, and Apple. In addition to her books, you can find papers and essays at her website, http://www.tauzero.com/Brenda_Laurel/.

Brenda has helped these organizations: Push Offices, Leapfrog, and Communication Research Institute.


Goodwin's 5 Tips 1pm CT

by Kim Goodwin, Author of Designing for the Digital Age

Kim is widely admired for her work in developing UX teams and team leaders at some of the world's most influential organizations. Author of Designing for the Digital Age, Kim will present leadership tips that will benefit team managers and members alike.

About Kim Goodwin

Kim helps clients build their own design capabilities at all levels. She helps CEOs and startup founders achieve their visions for integrating design?or use design to express their visions. She helps managers build effective teams and then helps those teams learn and apply research, design, and project leadership skills in any environment: Agile, waterfall, and anything in between.

Kim spent 12 years at Cooper, where as vice president of design and general manager she led an integrated practice of interaction, visual, and industrial designers. As a former in-house creative director, Kim thinks consultants should work with clients rather than for them.

Kim teaches on every project, and has taught thousands of people at events around the world. Many more have learned from her bestselling book, Designing for the Digital Age. Kim's clients have ranged from a one-man startup to the world's largest corporations. She's led design and research projects in healthcare, aviation, retail, communication, financial services, consumer, enterprise, automotive, government, and IT. Kim's projects include services and dedicated devices, as well as software and sites for desktop and mobile platforms.

Kim lives near San Francisco but is seldom in her own time zone.


Portigal's 7 Tips 2pm CT

by Steve Portigal, Author of Interviewing Users

Steve--author of Interviewing Users: How to Uncover Compelling Insights--is both an innovator and a master of user research. He'll share practical tips that will help you discover--and act on--new insights about your customers.

About Steve Portigal

Steve is the founder of Portigal Consulting. In the past 15 years he's interviewed families eating breakfast, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. His work has informed the development of music gear, wine packaging, medical information systems, corporate intranets, videoconferencing systems, and iPod accessories. He's an accomplished presenter who speaks about culture, innovation, and design at companies such as eBay, Adobe, Nokia, Hewlett-Packard, and Dolby Laboratories.

Steve has lectured at Stanford University, Institute of Design, California College of Art, and UC Berkeley, and writes regularly on topics from interaction design to pop culture for Interactions, Core77, Ambidextrous, and Johnny Holland. He has a graduate degree in human-computer interaction from the University of Guelph and is an avid photographer who has a Museum of Foreign Groceries in his home.

Steve has helped these organizations: Nike, LinkedIn, and Sony.


Buley's 4 Tips 3pm CT

by Leah Buley, Author of The User Experience Team of One

Intuit design strategist and author of The User Experience Team of One, Leah is a master of the practical. She'll help you harness methods that lead to UX success--both in projects and in evangelizing UX within your organization.

About Leah Buley

Leah is a design strategist for Intuit, where she works on the future of business and personal finance. She speaks and writes about techniques for spreading the reach of UX inside of organizations. Her work spans a variety of industries, including media, mobile, financial services, education, and non-profit.

Before joining Intuit, Leah was an experience designer for Adaptive Path, a pioneering UX consultancy. Her work at Adaptive Path focused on collaborative approaches for UX design. Prior to Adaptive Path, Leah was a user experience team of one in a handful of companies, including Barclays Global Investors, where she championed firm-wide education and adoption of user experience design practices.

Leah has a master's degree in library and information science from San Jose State University and a bachelor's in American studies from Barnard College.

When she's not working, you can find Leah at the dog park with Roku, the cutest dog ever.


About the Rosenfeld Summit

We’ve crammed 32 essential tips from 6 user experience thought leaders into a 1 day virtual conference.

We asked six of the smartest people we know--Brenda Laurel, Christina Wodtke, Dave Gray, Kim Goodwin, Leah Buley, and Steve Portigal--to share their best advice on user experience design. They’ll do so on Thursday, April 24, 2014, from 10am–5pm ET.

You will:

  • Get fresh and practical information that will dramatically improve and strengthen your work
  • Be surprised, as some of your assumptions will be challenged
  • Have a better understanding of the “state of the art” when it comes to the industry’s best practices

It’s a virtual event--you and your team can enjoy these presentations live (bring your questions), then listen to the recordings any time you like. Clothing optional.

Why attend the online conference?
  • Attending a conference online means no travel hassle!
  • Bring the experts live to your desktop!
  • Time spent on the road is better spent instead in the office or with family, friends!
  • Sessions are developed to dive deeper into the material!
  • Ask questions directly to the speakers!
  • Can't make it the day of the conference? Watch the recordings whenever you want!
Testimonials from
This conference was a load of fun. I loved the instant feedback from the speakers and the atmosphere.

John-David Dalton
Web Application Developer
& Web Performance Summit Attendee

I love these online conferences. It's convenient and you can still learn a lot from the comfort of your home or at work.

Candi Ligutan
5by5.tv Producer

An absolutely fantastic event. Well done—will definitely be back for more!

Russ Weakley
Chair of Web Standards Group
& CSS Summit Attendee

Satisfaction Guaranteed 100%

Buy Tickets


Once you are registered, you will receive a follow-up email to confirm your reservation. Later on, as the event draws near, you will receive a more detailed message, with the full schedule and other helpful information to help you take full advantage of your conference-going experience and plan your day.

On the day of the conference, you will receive an email invitation about 45 minutes before everything starts. Click on the enclosed link to sign in and enter the virtual meeting space. Once you are signed in, you'll be able to see and hear the presentations as they happen, ask questions as needed and chat with the other attendees if you like!

Technical Specifications: to attend The Summit, you will need a modern web browser and a recent version of the Adobe Flash Player. Follow this link to run our system diagnostic (opens in a new window). It will let you know right away which plug-ins, if any, you will need to update before the event.

Still have questions? Drop us a line or contact us at e4h@heatvision.com if there's anything else you'd like to know.