Environments for Humans brings together some of the Web's most notable experts in for an all-new, one-day only online conference, the Content Strategy Summit 2014! Bring the experts to your desktop August 19th from 9AM to 5PM (CT).
Don't miss this great event and purchase your tickets now!
August 19, 2014 \\ 9AM to 5PM CT
(Schedule subject to change)
Defining Our Profession, Ourselves 9am CT
by Margot Bloomstein, Author of Content Strategy at Work
What’s in a name–and does it constrain or empower us? As “content strategy” evolves as an industry, so too do the areas of expertise individual practitioners offer and our clients expect. Is that a problem, or an opportunity?
Can we grapple with our terminology to broaden the profession without losing its relevance? And do we run the risk of diluting the meaning?
We’ll discuss the responsibility and opportunity in how we define our industry and the areas of specialty it can comprise.
About Margot Bloomstein
Margot Bloomstein is the author of Content Strategy at Work (Morgan Kaufmann, 2012) and principal of Appropriate, Inc., a Boston-based brand and content strategy consultancy. She crafts brand-appropriate user experiences to help organizations engage their audiences and project key messages with consistency and clarity through both traditional and social media. A featured speaker at SXSW, Margot speaks around the world about enriching interactive engagements with content strategy. Recent engagements include the HOW Interactive Design Conference, CS Forum Helsinki, IA Summit, Content Marketing World, Confab, and Web 2.0. She also teaches brand-driven content strategy in Columbia University?s graduate program in strategic communications. Find her blogging infrequently at Appropriate, Inc. and tweeting prolifically at @mbloomstein.×
Core Values and Content Strategy 10am CT
by Jonathon Colman, Content Strategist at Facebook
Core values aren't created; they're found. They're not selected; they're discovered. And they're not your mission or vision; they're what support them. But for most of our organizations or clients, content and design are not--and never will be--core values. Rather, they're simply just commodities.
Our content strategy work so often focuses on tactics, techniques, and tools that when it comes to creating a core content strategy, we find ourselves blocked. Never for the lack of goals or objectives, but for the values that help us create authentic experiences in support of them. Our values help us find our voice and delight our audience.
Using real-world examples, we'll walk through the hard questions that you need to ask in order to discover your organization's core values and build them into your content and design.
The audience will learn:
- What are core values (and what aren't!)
- How to discover your organization's core values and build them into your brand
- How to align your content with your core values to build lasting results
About Jonathon Colman
For nearly 20 years, Jonathon Colman has helped people build, find, and use the best stuff on the Web.
As a member of the Content Strategy team at Facebook, he helps make Facebook better, easier to use, and more delightful for over 1 billion people around the world... including people just like you.
Previously, Jonathon led a team to win two Webby Awards at The Nature Conservancy, pioneered agile marketing at REI, and served as a Peace Corps Volunteer in West Africa.×
Getting a Responsive Workflow with Content Questions 11am CT
by Eileen Webb, Director of Strategy at webmeadow
Not every team or project has a dedicated content strategist, so designers, developers, and project managers have to fill in the gaps. We'll explore techniques and questions you can integrate into your workflow that will help you and your client think through the long-term content needs and goals of a new site.
We’ll talk about:
- Encouraging your client to think about content early in a project
- Content issues common to RWD projects
- RWD-specific tools for content manipulation
About Eileen Webb
Eileen likes taking a big ol' mess of content and turning it into something structured, sensible, and flexible.×
Polishing Your Content Publishing Process 12pm CT
by Lisa Maria Martin, Independent Content Strategist and IA
You're starting to incorporate content strategy into your organization, building up (or elbowing your way into) a process that shepherds content from concept to implementation.
And yet: there are bottlenecks and broken tools, slowdowns and workarounds. Despite the big ideas and deliverables, the process of producing and publishing content is still awfully messy.
Luckily, you've got the skills to improve it. In this session, we'll talk about how the content strategy work you're already doing can help identify and untangle the knots in your team and workflow, and lead to a more sustainable content production process.
About Lisa Maria Martin
Lisa Maria Martin is an independent content strategist and information architect based in Washington, DC, as well as an editor at A List Apart. She has been a designer, journalist, marketer, poet, and copywriter, and spent a good chunk of time teaching in academia before falling in love with organizing the web. She writes infrequently at thefutureislikepie.com and too frequently on Twitter at @redsesame.×
Putting Together the People Puzzle 2pm CT
by Kerry-Anne Gilowey, Independent Content Strategy Consultant
Knowledge workers bring far more than just their intellectual skills to a project. They bring their fears, their prejudices, their motivations, their emotional history, and their personalities to the table too. At kick-off meetings we openly discuss our roles and skill sets, but these other intangible things are never exposed.
Yet the way that stakeholders and team members interact with one another is almost certain to have a greater impact on the success of your project than which CMS you choose or what goes into your style guide.
Amongst other things, we'll explore:
- the kind of people problems content strategists might routinely encounter, and how to prepare for them
- how and why people in organisations hide behind job descriptions, project plans, statements of work, and organisational structures
- what kind of past experiences and current struggles might cause people to behave in destructive ways, and how to deal with them
About Kerry-Anne Gilowey
I live in Cape Town, South Africa, where I work as an independent content strategy consultant. Sometimes it feels less like work and more like a big, fun set of puzzles that I get to solve, though. And I do love a good puzzle.×
Mobile Content Mandate 3pm CT
by Karen McGrane, Managing Partner at Bond Art + Science
You don't get to decide which device people use to access the internet: they do. By 2015, more people will go online via mobile devices than on traditional computers.
In the US today, one-third of people who browse the internet on their mobile phone say that's the primary way they go online--half of teens and young adults say they rely on their phone for internet access. It's time to stop avoiding the issue by saying, "no one will ever want to do that on mobile."
Chances are, someone already wants to.
In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it--and what the risks are when you don't make content accessible to mobile users.
Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
About Karen McGrane
If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy.
Today, as Managing Partner at Bond Art + Science, she develops web strategies and interaction designs for publishers, financial services firms, and healthcare companies.
Prior to starting Bond, Karen built the user-centered design practice at Razorfish in her role as VP and National Lead for User Experience.
Karen is also on the faculty of the MFA in Interaction Design program at SVA in New York, where she teaches Design Management, which aims to teach students how to run successful projects, teams, and businesses.×
Writing Great Content for All Your Devices 4pm CT
by Ginny Redish, Author of Letting Go of the Words
Do you have a laptop? tablet? smart phone? I'm pretty sure you have all three.
Do you go to web sites only on one? Probably not. Research shows that most of us move back and forth among our devices, expecting the same content to be available to us no matter which device we're on.
And, as I'm sure you've heard, lots of people only have a mobile device. It is their only access to the internet. Do you really want to exclude all those people from your web content?
So, you know you need to move to responsive design. But responsive design is only the technology side of the solution.
What really matters is how well your content works on all those devices.
In this hour, we'll look at specific ways to plan, organize, write, and design so the same content works well on all your devices. Just tweaking some of your good laptop writing can make a difference for mobiles -- and make your content even better for the big screen, too.
BONUS: What works well for all your devices also can automatically give you great social media messages -- tweets, Facebook posts, and more. We'll have examples of that, too.
About Ginny Redish
Janice (Ginny) Redish is President of Redish & Associates, a consultancy that specializes in content strategy, writing for the web, plain language, and usability. She is the author of Letting Go of the Words: Writing Web Content that Works, which blog writers and Amazon reviewers have raved about.
Ginny is also co-author of two of the classic books on usability techniques and has been called the "mother of usability" (UPA Voice, June 2005).
She is a dynamic speaker, sought after for workshops and conferences. Ginny has keynoted conferences in 8 countries and has trained thousands of writers, designers, developers, and subject matter specialists on 4 continents.×
About the Content Strategy Summit 2014
As the web continues to grow and delivery platforms multiply, so does the challenge of planning for useful, comprehensive, relevant and timely information that adapts on the fly. Enter Content Strategy! Discover more effective techniques for organizing and executing the creation of meaningful, flexible content.
Why attend the online conference?
- Attending a conference online means no travel hassle!
- Bring the experts live to your desktop!
- Time spent on the road is better spent instead in the office or with family, friends!
- Sessions are developed to dive deeper into the material!
- Ask questions directly to the speakers!
- Can't make it the day of the conference? Watch the recordings whenever you want!
★ Free Recordings
Can't make the day of the conference? Recordings are part of registration, so you can watch the recordings whenever you want!
Within five business days after the event, we will send you information on how to view recorded sessions.
This conference was a load of fun. I loved the instant feedback from the speakers and the atmosphere.
I love these online conferences. It's convenient and you can still learn a lot from the comfort of your home or at work.
An absolutely fantastic event. Well done—will definitely be back for more!
Next Event →
After this event, join us for our Digital Biz Summit 2014, the 2nd annual online, live digital business conference.
HOW IT WORKS
Once you are registered, you will receive a follow-up email to confirm your reservation. Later on, as the event draws near, you will receive a more detailed message, with the full schedule and other helpful information to help you take full advantage of your conference-going experience and plan your day.
On the day of the conference, you will receive an email invitation about 45 minutes before everything starts. Click on the enclosed link to sign in and enter the virtual meeting space. Once you are signed in, you'll be able to see and hear the presentations as they happen, ask questions as needed and chat with the other attendees if you like!
Technical Specifications: to attend The Summit, you will need a modern web browser and a recent version of the Adobe Flash Player. Follow this link to run our system diagnostic (opens in a new window). It will let you know right away which plug-ins, if any, you will need to update before the event.