Environments for Humans brings together some of the Web's most notable experts in Content Strategy for an all-new, one-day only online conference, the Content Strategy Summit 2013! Bring the experts to your desktop September 17th from 9AM to 4PM (CT).
Don't miss this great event and purchase your tickets now!
September 17, 2013 \\ 9AM to 4PM CT
(Schedule subject to change)
Better Content by Design 9am CT
by Kristina Halvorson, CEO and Founder of Brain Traffic
Designing for multichannel content delivery (mobile, anyone?) means an entirely new set of considerations and challenges for web professionals everywhere.
Unfortunately for content creators, it's nearly impossible to predict whether their writing will maintain impact and readability across each and every platform.
But forget about the medium for a minute; it's the message that matters most.
We'll learn how to identify your key business messages, how they inform your content strategy, and how they impact multi-channel content development and design.
About Kristina Halvorson
Kristina Halvorson is the CEO and Founder of Brain Traffic, http://www.braintraffic.com/, a content strategy consultancy. She is the author of Content Strategy for the Web, a book that?s being called ?the most important thing to happen to user experience design in years? (Peter Morville, Ambient Findability, Information Architecture for the World Wide Web).
Kristina is widely recognized as the industry's leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world?s first Content Strategy Summit in Paris, France. Kristina has also been a featured speaker at Web 2.0 Expo, SXSW Interactive, An Event Apart, UX Week, User Interface Conference, Voices That Matter, IA Summit, Future of Web Apps, Future of Web Design, and the Online Marketing Summit.
When she's not running around talking about content strategy, Kristina can be found chasing after her two children in St. Paul, Minnesota.×
Conducting a Competitive Web Content Analysis 10am CT
by Rick Allen, Co-Publisher of Meet Content
In order to make informed decisions about your website, you need an understanding of what content you have and whether or not it's any good. Hello, content audit! But how do you know if your findings are appropriate, if your recommendations will work, and if your new-and-improved content will put you ahead of the competition? Hello, competitive analysis!
A competitive analysis of web content is an assessment of competing websites based on your content goals. Your assessment criteria might include branding, usability, accessibility, information architecture, or any other element of your web content strategy.
In this session, learn how to evaluate what web elements work well for other organizations, what problems you want to avoid, and how you can innovate. There are many examples of great content on the web, but there are more examples of poor quality content. A competitive analysis will help you stay on the winning side.
About Rick Allen
Rick Allen has worked in higher education for more than twelve years, helping to shape web communications and content strategy. As principal of ePublish Media LLC, a content strategy consultancy in Boston, Mass., Rick works with higher education institutions to create, publish, and govern effective web content.
Rick writes and speaks often on higher education web publishing topics. He is the founder of Content Strategy New England and co-founder of Meet Content, a blog and online resource aiming to empower higher education web professionals to create and sustain web content that works.×
What Startups Can Teach Us About Content Strategy 11am CT
by Stephanie Hay, Content and UX Specialist
Startups that once focused only on functionality, features, or fundraising are now embracing content strategy to acquire new users, retain existing users, and improve their UX or marketing.
Content-heavy organizations are evolving likewise, particularly as they struggle to adapt their content for mobile displays.
This session explores how a startup mindset might benefit any content effort.
- Hear real stories of startups using content to find and retain users.
- Learn which online and offline testing can help with content prioritization.
- Find out how two enterprise orgs used a lean content strategy process during a redesign.
- See how to distill complex content experiences into a single Google doc.
About Stephanie Hay
Stephanie Hay is a content and UX specialist whose clients include UIE and Happy Cog. She has spoken at conferences from SXSWi to FOWD London, and her articles have appeared in publications such as A List Apart, UX Magazine, and Web Standards Sherpa.
Steph?who is a resident mentor at 500 Startups?cofounded FastCustomer, founded NovaCowork, and co-organizes the (Washington) DC Lean Startup Circle.×
Content Strategy's Hidden Deliverable 1pm CT
by Corey Vilhauer, UX Strategist
Content strategy is made of words and documents and ideas and concepts--but, more than anything, it's made of people. And while we present our work in the form of content audits, strategic content plans, editorial calendars, and content templates, we also must provide a level of personal guidance and understanding. Because--let's face it--this industry is still new. Few of the people we work with on a day-to-day basis are writers, and even fewer have time to take on the added editorial duties of a new web strategy. Not every organization is large enough to handle an editorial staff. Not all of our clients can sell what we do up the chain.
Enter the new content strategy deliverable: empathy. From helping clients understand the scope of the project to ensuring the tools we leave are used wisely once we've moved away, empathy for people--for their time, for their ability and for their overall situation--is the best way to ensure content is respected and handled correctly throughout a company.
In other words: we can talk about structured content and multi-channel planning all we want. But we must also assure that our clients, co-workers and bosses are ready to take those first steps. We must have patience. We must be teachers. We must work with empathy.
Content Strategy for Slow Experiences 2pm CT
by Margot Bloomstein, Author of Content Strategy at Work
Online experiences can be fast, efficient, easy, orderly--and sometimes, that's a recipe for disaster. We click confirm too soon, confuse important details, or miss a key feature in a product description. Efficient isn't always effective. Not all experiences need to be fast to be functional. In fact, some of the most memorable and profitable engagements are slow and messy--and that's just right.
Content strategy can identify and support opportunities to control the pace of user experience, but there's a lot to keep in mind:
- Learn how to identify experiences in which efficiency and speed would hinder the user's interaction, satisfaction, and retention.
- Discuss cutting-edge examples from storytelling, gaming, and the brick-and-mortar world.
- Understand how to introduce "speed bumps" in copy, content types, interaction design, and visual design that help users without annoying them.
- Discover new tactics for sentence structure, diction, imagery positioning, and form design that all help slow down interaction and improve it.
We’ll discuss three key features that differentiate slow experiences and uncover the fundamental ways they help users.
About Margot Bloomstein
Margot Bloomstein is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012) and principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston.
She crafts brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity through both traditional and social media.
A participant in the inaugural Content Strategy Consortium, Margot speaks internationally about enriching interactive engagements with content strategy. Recent engagements include IA Konferenz Germany, CS Forum London, Confab, SXSW, Web 2.0, and more intimate regional events.
She also helps organize the Content Strategy New England meetup.×
Content in a Zombie Apocalypse 3pm CT
by Karen McGrane, Managing Partner at Bond Art + Science
Friends, a zombie apocalypse is upon us: an onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day.
There aren't enough designers and developers to battle every platform. There aren't enough editors and writers to populate every screen size.
Defeating the zombies will require flexibility and stamina--in our content.
We'll have to separate our content from its form, so it can adapt appropriately to different contexts and constraints.
We'll have to change our production workflow so we're not just shoveling content from one output to another.
And we'll have to enhance our content management tools and interfaces so they're ready for the future.
Surviving the zombie apocalypse is possible. In this talk Karen will explain how: by developing a content strategy for mobile.
About Karen McGrane
If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy.
Today, as Managing Partner at Bond Art + Science, she develops web strategies and interaction designs for publishers, financial services firms, and healthcare companies.
Prior to starting Bond, Karen built the user-centered design practice at Razorfish in her role as VP and National Lead for User Experience.
Karen is also on the faculty of the MFA in Interaction Design program at SVA in New York, where she teaches Design Management, which aims to teach students how to run successful projects, teams, and businesses.×
About the Content Strategy Summit 2013
As the web continues to grow and delivery platforms multiply, so does the challenge of planning for useful, comprehensive, relevant and timely information that adapts on the fly. Enter Content Strategy! Discover more effective techniques for organizing and executing the creation of meaningful, flexible content.
Why attend the online conference?
- Attending a conference online means no travel hassle!
- Bring the experts live to your desktop!
- Time spent on the road is better spent instead in the office or with family, friends!
- Sessions are developed to dive deeper into the material!
- Ask questions directly to the speakers!
- Can't make it the day of the conference? Watch the recordings whenever you want!
This conference was a load of fun. I loved the instant feedback from the speakers and the atmosphere.
I love these online conferences. It's convenient and you can still learn a lot from the comfort of your home or at work.
An absolutely fantastic event. Well done—will definitely be back for more!
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HOW IT WORKS
Once you are registered, you will receive a follow-up email to confirm your reservation. Later on, as the event draws near, you will receive a more detailed message, with the full schedule and other helpful information to help you take full advantage of your conference-going experience and plan your day.
On the day of the conference, you will receive an email invitation about 45 minutes before everything starts. Click on the enclosed link to sign in and enter the virtual meeting space. Once you are signed in, you'll be able to see and hear the presentations as they happen, ask questions as needed and chat with the other attendees if you like!
Technical Specifications: to attend The Summit, you will need a modern web browser (Firefox 1.5, IE 6 & Safari 2 or newer, for example) and a recent version of the Adobe Flash Player. Follow this link to run our system diagnostic (opens in a new window). It will let you know right away which plug-ins, if any, you will need to update before the event.