Environments for Humans
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.eduGuru Summit 2012 logo

The online, live higher ed internet marketing and web dev conference

In-kind Sponsors

Environments for Humans brings together some of the Web's most notable experts in HIGHERED and for an all-new, two-day online conference, the .eduGuru Summit 2012! Bring the experts to your desktop April 10-11, 2012 from 9AM to 4PM (CT).

Don't miss this great event and purchase your tickets now!

Marketing Track \\ April 10, 2012 \\ 9AM to 4PM CT

(Schedule subject to change)

Don't Be Afraid of Community Engagement 9am CT

by Robin Smail, Disruptive Technologist at Penn State University

Having commitment issues? Worried that they aren't going to love you as much as they say they do, 'til death do you part?

The problem with community engagement is that it's unpredictable, especially if you aren't ready to commit to a long term relationship. You need to learn the five love languages of community engagement:

  • The importance of listening and honest dialog
  • Spending quality time together
  • Demonstrating they are known, cared for, and valued
  • Following through on commitments
  • Being there when the community needs you

About Robin Smail

What is there to say about Robin2go?

She is loud. She is a chewy center of enthusiasm, wrapped in a shiny candy coating of laughter. She has an uncanny ability to build community around her just by walking into a room. She's notorious in the higher ed community, as inescapable as her brilliantly red hair, always favors authenticity over political correctness, and can tie any lesson to a Firefly/Serenity quote.

Her career highlights include having a job that pays her to play with technology and people, and that, for some unknown reason, people invite her to speak at conferences on community engagement, social networking, organizational outreach, and knitting.

Also, she can kill you with her brain.


Re-Imagine Content in Higher Education 10am CT

by Rick Allen, Co-Publisher of Meet Content

Re-imagine your content and realize its potential. Don't simply repurpose content; build a content ecosystem for ongoing sources of valuable content that supports your communication goals.

Creating and sustaining content that communicates clearly is the purpose of content strategy.

In this session we'll discuss methods of reimagining content in higher ed that support a long-term strategy, not just short-term tactics.

About Rick Allen

Rick Allen has worked in higher education for more than twelve years, helping to shape web communications and content strategy. As principal of ePublish Media LLC, a content strategy consultancy in Boston, Mass., Rick works with higher education institutions to create, publish, and govern effective web content.

Rick writes and speaks often on higher education web publishing topics. He is the founder of Content Strategy New England and co-founder of Meet Content, a blog and online resource aiming to empower higher education web professionals to create and sustain web content that works.


(re)Mix010gy 11am CT

by Michael Fienen, Senior Interactive Developer, Aquent

The future of marketing lies in communities. Facebook, Twitter, YouTube - wherever your audience is, they are talking about you.

As our audiences become more sophisticated and more evolved, it is no longer good enough to market at them. You have to consider how you engage with them, in turn creating a culture of education evangelists. But it isn't easy.

When we look at some of the most successful videos on YouTube for instance, one of the most common themes is how they mix content together.

As we begin to consider new, fun, engaging ways of interacting with prospective and current students, it is important to consider what role re-mixable media will play in promoting your school. Some brands have tried and failed. Some have found success. Others still are missing huge opportunities.

Regardless, in the world of re-mixable media in marketing, there is value in giving away something for nothing.

About Michael Fienen

For six years, Michael served as the Director of Web Marketing at Pittsburg State University.

Currently, he is the Senior Interactive Developer at Aquent and is also CTO for the interactive map provider nuCloud. When it comes to web communication, he focuses very heavily on interpersonal communication components of websites, as well as content considerations that must be taken into account when building usable sites.

He is an active supporter of the dotCMS community, accessibility advocate, consultant, internationally featured speaker on web issues, and general purpose geek who wears many hats.


Admissions Fitness 1pm CT

by Ashley Hennigan, Assistant Director of Admissions at RIT

Your institution is one-of-a-kind. So, why do so many college admissions marketing efforts look exactly the same?

It's time to start combining authenticity, creativity and fit into every part of your admissions marketing strategy.

There is a certain kind of student that will be successful in your academic environment. It's more important than ever to be authentic. Let your freak flags fly and find those students who fit in with your institution's mission.

Academic success and retention start with enrolling the right students. Finding those students is easy when you know exactly who you are.

And, guess what? These students are looking for you! Stop hiding behind the status-quo and start attracting the right students to your college.

About Ashely Hennigan

Ashley is Assistant Director of Admissions at Rochester Institute of Technology and Host of Admissions Live on the Higher Ed Live network.

She attributes creative strengths to time spent in her undergraduate work at RIT where she completed a Bachelor of Fine Arts. Ashley has also pursued a M.S. is Communication and Media Technology at RIT and is currently working on her thesis defense.

Ashley works closely with e-communication and social media strategy for enrollment management. She has worked with student teams and put bloggers on steroids.

Disclaimer: Her recommendations can be put into place without the use of performance enhancing drugs.


Why Content Strategy is a Myth 2pm CT

by Karlyn Borysenko, Director of Social Media, SNHU

A rant.

About Karlyn Borysenko

Karlyn is loving life as the Director of Social Media at Southern New Hampshire University and as a staff writer for .eduGuru. She holds a Bachelor of Science in Communication from Boston University, a Master of Business Administration from Norwich University, and is pursuing a Ph.D. in Psychology from Capella University.

To quote a friend of hers: "Karlyn is a super rad ninja marketing genius who will make your target demographic submit to your every whim through sheer willpower. Oh, and she's smarter than you." We're not sure about the smarter part, but "super rad ninja" is true enough.


Lifetime Engagement Management 3pm CT

by Fran Zablocki, Project Manager, mStoner

From the very first day that a prospect opens your admissions materials, they have a relationship with you. This is a one-to-one, lifelong relationship between the university and an individual, not a many-to-one relationship between different departments of a university and a prospect, a student, an alum, and a donor.

When each stage of the relationship cycle is manned by a different team in a different silo with a different technology, our half of the relationship seems schizophrenic, forgetful, and thoughtless.

Today's admissions prospect is next decade's donor. This is why your admissions team needs to meet with your student affairs team and your alumni team and get on the same page. Fran Zablocki will talk about the concept of lifecyle relationship management, the challenges to achieving it, and the potential rewards if you can.

About Fran Zablocki

My name is Fran Zablocki. I have worked the last 7 years in higher education trying to create better web experiences for all the various people that interact with a college online. I have been an online community manager, web communications strategist and web producer. I was most recently the administrator and program manager of U-Knight, a collection of online sites and services that help SUNY Geneseo alumni find and connect with each other and the college. U-Knight was the SUNYCUAD Best Alumni Program award winner in 2011.

Before my work on the web I worked in student affairs as student union manager, residential life as an RA and in admissions as IT support.

I now work as a project manager at mStoner, helping colleges around the country realize their strategic web communications goals through smart, sustainable solutions.


Technical Track \\ April 11, 2012 \\ 9AM to 4PM CT

(Schedule subject to change)

The Future Friendly Campus 9am CT

by Dave Olsen, Creator of Mobile in Higher Ed

Social media and mobile devices have combined to help create the always-with-us, always-on, always-connected campus.

Not just student-to-student but, importantly, institution/faculty/staff-to-student as well as staff-to-staff. We need to look beyond the silo-ed, one-way web sites of the past towards more personal, two-way applications that take advantage of this sea change on campus.

The ways in which our users will want to interact with us, the types of tasks they'll want to complete, and the types of devices we'll want to deliver to will just continue to proliferate.

Now is the time to reevaluate.

Using lessons learned at a large land-grant institution we'll look at what the future friendly campus might look like, ways to plant the seed of that change and tips on how to accomplish it.

About Dave Olsen

Dave Olsen has been a developer and project manager with the University Relations - Web unit at West Virginia University (WVU) for the last nine years. Over that time he has worked on and led projects that range from developing a university-wide CMS to creating award-winning marketing websites. For the last two years he has also worked on implementing mobile solutions for the University. These include SMS-based services as well as WVU's central mobile web portal.

In addition to his work at WVU, Dave has released and currently maintains the open source project Mobile Web OSP. Mobile Web OSP is designed to make it easier for higher education institutions to launch their own central mobile web portals. It is currently being used by a number of institutions around the world.

Dave shares what he's learned about mobile, as well as his reactions to mobile trends, on his blog, Mobile in Higher Ed.


The 10 Minute WordPress Shortcode 10am CT

by Curtiss Grymala, Webmaster at University of Mary Washington

In this session, you'll learn how simple it is to create a new shortcode that can be used in WordPress.

As a bonus, you'll also learn just how easily that shortcode can be turned into a widget.

About Curtiss Grymala

Curtiss Grymala is the University Webmaster at the University of Mary Washington.

He is also the president and main principal behind Ten-321.

He has more than 15 years experience working in the field of website development and management.

He is formally trained in PHP and MySQL, with expert level experience in HTML and CSS.


Inside Web Video Marketing for EDU 11am CT

by Seth Odell, Video Marketing Manager at SNHU

Your institution has a YouTube channel and you've been uploading video for years, so now what? Who's really watching them, and is it really making a difference?

Sharing case studies and best practices from across the industry, this presentation will explore the true role of web video in higher education marketing. From targeted program-specific offerings to campus tours and alumni testimonials, we?ll explore one of the most miss-understood marketing mediums, and shed light on how to make it work for you.

About Seth Odell

Seth is the Video Marketing Manager at SNHU.

He is also the founder and host of Higher Ed Live, the industry's first and only web show network, and founder and president of Connect and Engage, a digital marketing company specializing in web video, public relations and live streaming.

He believes education should be accessible, affordable and innovative.


You Don't Need IT To Do That 1pm CT

by Kyle James, Co-Founder, nuCloud

Hosting your website on campus not only has it's own risks but there are probably more "hidden costs" than you are aware.

The same can be said for trying to deploying your own streaming media server, digital asset management system, course catalog management system or countless other technology tools. Many of these tools are needed by the people that handle marketing and are increasingly being migrating towards the web.

In this thought provoking presentation Kyle hopes to start the discussion about why we do many of the technology projects the way we do and ask if there is a better, more cost effective way to do them. This isn't an us vs them debate but a how can we do more with less (people and/or budget).

Disclaimer: I'm not saying IT is bad or evil I'm hoping to start a discussion that is long overdue about how and why we do projects the way before. I spent three years in Higher Ed IT so I can relate to both sides.

About Kyle James

Kyle is the CEO & Co-Founder at nuCloud and formerly the webmaster at Wofford College.

He also spent almost 4 years at HubSpot doing a range of jobs including inbound marketing consulting, sales, management, and product management.

Kyle is an active contributor in the social media spectrum. Although his background is technical, he claims to know a thing or two about marketing, but mostly that revolves around SEO, analytics, blogging, and social media.

He has spoken at multiple national conferences and done countless webinars on topics ranging from e-mail marketing to social media and Web analytics. He's definitely a fairly nice guy.


Serve the Needs of Prospective Students 2pm CT

by Dave Marshall, Principal, Mongoose Research, Inc.

In the world of mobile Web sites, the ultra-important prospective student audience is often overlooked.

In this session, you will learn top tasks and best practices to serve the needs of prospective students and parents.

About Dave Marshall

Dave has worked with over 100 institutions to help them better utilize technology. You may remember David as co-founder of LiquidMatrix--the company that dominated the Admissions Marketing Awards for 9 consecutive years.

David led the team that developed the most widely used e-recruiting tools in the country, and the higher education web sites created are widely considered to be industry benchmarks. David has authored numerous articles on using technology to recruit students more effectively.

Today, he is the founder and principal of Mongoose Research, and lead architect of the company's mobile solutions.


Creating APIs for Mobile 3pm CT

by Nick DeNardis, Associate Director of Web Communications, Wayne State University

Your visitors interact with content, not with your website.

Content consistency is crucial to a successful user experience.

Re-publishing is one option but it's an inside-out action that relies on the authority controlling where the information goes. An API frees your data and the responsibility to where it is published and accessed.

Mobile is a major consumer for your API but not every API is setup to handle the mass of requests coming from those devices.

Learn how to mobile devices consume APIs with limited or low bandwidth and how to to tailor your API to be as efficient and effective as possible.

About Nick DeNardis

Nick is the Associate Director of Web Communications at Wayne State University by day.

By night he hosts the video blog EDU Checkup where he reviews higher education web sites live. Nick is an active member of the higher education web community and is an officer of Refresh Detroit, a group of web professionals whose goal is to promote web standards, usability, and accessibility.

He is the curator of EDU Snippits and an executive director of TEDxDetroit.


speakers from:

many fine organizations and companies

About the .eduGuru Summit 2012

Environments for Humans brings together some of the Web's most notable experts in Higher Education Internet Marketing and Web Development for an all-new, two-day online conference, the .eduGuru Summit!

Why attend the online conference?
  • Attending a conference online means no travel hassle!
  • Bring the experts live to your desktop!
  • Time spent on the road is better spent instead in the office or with family, friends!
  • Sessions are developed to dive deeper into the material!
  • Ask questions directly to the speakers!
  • Can't make it the day of the conference? Watch the recordings whenever you want!
Testimonials from
This conference was a load of fun. I loved the instant feedback from the speakers and the atmosphere.

John-David Dalton
Web Application Developer
& Web Performance Summit Attendee

I love these online conferences. It's convenient and you can still learn a lot from the comfort of your home or at work.

Candi Ligutan
5by5.tv Producer

An absolutely fantastic event. Well done—will definitely be back for more!

Russ Weakley
Chair of Web Standards Group
& CSS Summit Attendee

Satisfaction Guaranteed 100%

Buy Tickets


Once you are registered, you will receive a follow-up email to confirm your reservation. Later on, as the event draws near, you will receive a more detailed message, with the full schedule and other helpful information to help you take full advantage of your conference-going experience and plan your day.

On the day of the conference, you will receive an email invitation about 45 minutes before everything starts. Click on the enclosed link to sign in and enter the virtual meeting space. Once you are signed in, you'll be able to see and hear the presentations as they happen, ask questions as needed and chat with the other attendees if you like!

Technical Specifications: to attend The Summit, you will need a modern web browser (Firefox 1.5, IE 6 & Safari 2 or newer, for example) and a recent version of the Adobe Flash Player. Follow this link to run our system diagnostic (opens in a new window). It will let you know right away which plug-ins, if any, you will need to update before the event.

Still have questions? Drop us a line or contact us at e4h@heatvision.com if there's anything else you'd like to know.