Environments for Humans brings together some of the Web's most notable experts in Content Strategy for an all-new, one-day only online conference, the Content Strategy Summit 2012! Bring the experts to your desktop September 27th from 9AM to 4PM (CT).
Don't miss this great event and purchase your tickets now!
September 27, 2012 \\ 9AM to 4PM CT
(Schedule subject to change)
Putting the Content into Content Strategy 9am CT
by Ginny Redish, Author of Letting Go of the Words
You need a strategy to plan the overall content of your site or app. And then you need content.
How do you get the right content to fulfill your content strategy and your editorial calendar?
Spend an hour with Ginny Redish and get a useful process and practical guidelines for carrying out your content strategy.
In this session, see how to:
- consider the specific purposes that each piece of content serves
- create or choose personas so you are working with your site visitors
- think of every use of your site or app as a conversation that the site visitor starts
- organize and write content that meets your purposes by satisfying the site visitor's conversation
- market successfully online
- get good SEO by using your site visitor's words
- evaluate your site or app through persona-based, conversation-based reviews
- and much more
About Ginny Redish
Janice (Ginny) Redish is President of Redish & Associates, a consultancy that specializes in content strategy, writing for the web, plain language, and usability. She is the author of Letting Go of the Words: Writing Web Content that Works, which blog writers and Amazon reviewers have raved about.
Ginny is also co-author of two of the classic books on usability techniques and has been called the "mother of usability" (UPA Voice, June 2005).
She is a dynamic speaker, sought after for workshops and conferences. Ginny has keynoted conferences in 8 countries and has trained thousands of writers, designers, developers, and subject matter specialists on 4 continents.×
Changing the Channel 10am CT
by Margot Bloomstein, Author of Content Strategy at Work
You know the grail: create and sustain a multichannel experience that consistently represents your brand, across a central web presence, social media, and location-based services.
But if you're dealing with constraints of time, maintenance resources, budget, and creativity, how can you determine the right channels to pursue?
That's the challenge of experience design in the real world of unlimited interaction expectations. Content strategy's communication foundation, the message architecture, can help you answer that challenge.
We'll discuss how to prioritize communication goals and develop a message architecture--ideal whether you're designing for the web, a mobile app, social media, or an offline experience.
Then we'll dig into case studies of brands that successfully prioritize features and content types across platforms' and know when to say no.
About Margot Bloomstein
Margot Bloomstein is the author of Content Strategy at Work: Real-World Stories to Strengthen Every Interactive Engagement (Morgan Kaufmann, 2012) and principal of Appropriate, Inc., an independent brand and content strategy consultancy based in Boston.
She crafts brand-appropriate user experiences to help retailers, universities, and other organizations engage their target audiences and project key messages with consistency and clarity through both traditional and social media.
A participant in the inaugural Content Strategy Consortium, Margot speaks internationally about enriching interactive engagements with content strategy. Recent engagements include IA Konferenz Germany, CS Forum London, Confab, SXSW, Web 2.0, and more intimate regional events.
She also helps organize the Content Strategy New England meetup.×
Content Strategy, the RPG 11am CT
by Relly Annett-Baker, Content Strategist
One of the best steps into practical content strategy is to try out a range of the roles it encompasses, with your company's own internet presence.
Relly Annett-Baker takes you through a series of practical tasks to get your content strategy brain humming and your typing fingers whirring.
With lots of take-home tips, you'll be ready to give your site a full refresh and ready to use those practical content skills with clients and colleagues too.
About Relly Annett-Baker×
Content Strategy for Online News Communications 1pm CT
by Georgy Cohen, Principal at Crosstown Digital Communications
News is not just the domain of The New York Times or CNN. Online news content has the ability to help any business or organization achieve its goals by conveying relevant stories and information with key audiences.
But how do we develop and manage this content effectively? What unique considerations does news content have versus other content on our website?
We've heard a lot about content strategy, but how do we apply those principles in the service of an online news operation?
In this session, Cohen discusses a content strategy approach to news publishing, including goals, messaging, roles, workflows, editorial planning and multichannel strategy.
About Georgy Cohen
Georgy Cohen is principal at Crosstown Digital Communications, a fim committed to helping educational institutions more effectively tell their stories online.
Previously, she was manager of web content and strategy at Tufts University, where she oversaw a range of content initiatives involving the university website, online news, social media and multimedia.
Georgy is also co-founder of Meet Content, a blog and resource that aims to empower higher education to create and sustain web content that works.
She is a frequent speaker, writer and consultant on topics relating to web content and digital communications, in higher education as well as other fields.
Georgy's background is in journalism, including a three-year stint working in the fast-paced online newsroom of The Boston Globe.×
Trends in Content: What to Watch and Watch Out For 2pm CT
by Melissa Rach, Vice President of Content Strategy at Brain Traffic
Gone are the days of straight-forward print campaigns and static web pages. These days, the content industry is increasingly face-paced and complex. As a result, content professionals are expected to create more content, more often, in more ways than ever before. It can be hard to keep up with daily responsibilities, and it's almost impossible to constantly keep up with the next big thing(s).
No time to research trends in content? No problem.
In this seminar, we'll get up to speed on the business, technology, user, and content-specific trends you need to know about. Where available, we'll examine real-life examples of business who are ahead of the curve-demonstrating the trends in action today. Whether you need to act on them or avoid them, understanding these trends will help your content projects succeed in 2012 and beyond.
About Melissa Rach
Melissa Rach is vice president of content strategy at Brain Traffic and co-author of Content Strategy for the Web (Second Edition). She developed Brain Traffic's content strategy process and core tools-and leads the team that tackles messy content problems for Brain Traffic's clients every day.
Melissa has been working as a communications and content specialist for nearly 20 years. Since working on her first interactive project in 1993, she has become a respected authority on how organizations incorporate online content into their overall communications plans. Her methodologies have been taught at several universities and her work has been recognized in books regularly throughout her career. Melissa is a columnist for Contents magazine; and can often be found blogging at BrainTraffic.com.×
Adapting Ourselves to Adaptive Content 3pm CT
by Karen McGrane, Managing Partner at Bond Art + Science
For years, we've been telling designers: the web is not print.
You can't have pixel-perfect layouts. You can't determine how your site will look in every browser, on every platform, on every device. We taught designers to cede control, think in systems, embrace web standards.
So why are we still letting content authors plan for where their content will "live" on a web page? Why do we give in when they demand a WYSIWYG text editor that works "just like Microsoft Word"?
Worst of all, why do we waste time and money creating and recreating content instead of planning for content reuse? What worked for the desktop web simply won't work for mobile.
As our design and development processes evolve, our content workflow has to keep up. Karen will talk about how we have to adapt to creating more flexible content.
About Karen McGrane
If the internet is more awesome than it was in 1995, Karen would like to claim a very tiny piece of the credit. For more than 15 years Karen has helped create more usable digital products through the power of user experience design and content strategy.
Today, as Managing Partner at Bond Art + Science, she develops web strategies and interaction designs for publishers, financial services firms, and healthcare companies.
Prior to starting Bond, Karen built the user-centered design practice at Razorfish in her role as VP and National Lead for User Experience.
Karen is also on the faculty of the MFA in Interaction Design program at SVA in New York, where she teaches Design Management, which aims to teach students how to run successful projects, teams, and businesses.×
About the Content Strategy Summit 2012
As the web continues to grow and delivery platforms multiply, so does the challenge of planning for useful, comprehensive, relevant and timely information that adapts on the fly. Enter Content Strategy! Discover more effective techniques for organizing and executing the creation of meaningful, flexible content.
Why attend the online conference?
- Attending a conference online means no travel hassle!
- Bring the experts live to your desktop!
- Time spent on the road is better spent instead in the office or with family, friends!
- Sessions are developed to dive deeper into the material!
- Ask questions directly to the speakers!
- Can't make it the day of the conference? Watch the recordings whenever you want!
This conference was a load of fun. I loved the instant feedback from the speakers and the atmosphere.
I love these online conferences. It's convenient and you can still learn a lot from the comfort of your home or at work.
HOW IT WORKS
Once you are registered, you will receive a follow-up email to confirm your reservation. Later on, as the event draws near, you will receive a more detailed message, with the full schedule and other helpful information to help you take full advantage of your conference-going experience and plan your day.
On the day of the conference, you will receive an email invitation about 45 minutes before everything starts. Click on the enclosed link to sign in and enter the virtual meeting space. Once you are signed in, you'll be able to see and hear the presentations as they happen, ask questions as needed and chat with the other attendees if you like!
Technical Specifications: to attend The Summit, you will need a modern web browser (Firefox 1.5, IE 6 & Safari 2 or newer, for example) and a recent version of the Adobe Flash Player. Follow this link to run our system diagnostic (opens in a new window). It will let you know right away which plug-ins, if any, you will need to update before the event.